Take the softest most luxurious fabrics and craft them into essential pieces with body-contouring fits and you have Pure & Simple ®.
Pure & Simple ® truly embodies the idea of femininity and comfort with trendsetting style. Each piece is versatile and easy to wear allowing it to be effortlessly integrated into any woman’s closet. In keeping with the brand’s philosophy, we believe that comfort must not be compromised for style.
We continue our journey of creating the most flattering silhouettes while never compromising on quality and fit. With ultra-soft cottons and micro modals in a colorful palette, Pure & Simple ® gives you the ultimate experience of “luxury in a garment”.
Welcome to Pure & Simple ® A way of Life